Steve's House of Virtualization and Waffles


VMworld 2009 General Session – Tuesday

7:45 am: I walked in as "Changes" was playing, a song I'll forever associate with Novell's last TV ad campaign. Probably not an association that VMware wants customers making, though it's too late for that. I don't feel quite legitimate enough for the Blogger Table, so I'm camped out by the camera guy.

7:50 am: Camera guy dozing off. I think everyone had a long night.

8:10 am: Hey, this session is only starting ten minutes late. We're making progress.

Timestamping has gotten annoying.

Todd Nielson, COO,  is talking up the company's history. Only 30 of the Fortune 1000 are not using VMware in some capacity. Issues a challenge--if you can talk them into switching to VMware, you'll get a free pass next year.

Todd kind-of-apologized for the lab situation yesterday. Hours will be extended, and he promises everyone that wants to get into them will be able to do so.

Talking about the three pillars of savings--Hard dollars, staff time, and global resources.

Paul Martiz takes the stage. I really love this guy's accent--I could listen to him all day.

Recurring theme--too much time, money, and effort is spent keeping the lights on, not enough on innovation and competitive advantage.

Paul talks about the coming turf war--internal applicaitons developers threaten to outsource application deployment to cloud providers to bypass IT bureaucracy. Advocates encapsulating the "pillars of complexity" through virtualization to minimize that conflict.

Talking up vSphere as a platform, not just a product.

Talking up improvements in storage, networking, performance, and security. Touts reaching 350,000 IOPS.

Next big push: Management. New suite of products that tie into vCenter to extend management options.

Tom Brey from IBM takes the stage. His accent is unremarkable. Demoing power reporting and management functions of IBM servers, and the reporitng integration between the IBM tools and vCenter. Neat stuff--you can report on power consumption per VM.

Back to Paul's dulcet tones. Fleshing out the new management products coming out.  Capacity planning, configurations management, operations managmeent, business continuity. Higher-level offerings around service profiles, service catalogs, self-service, and chargeback. AppSpeed comes in at an even higher-level around applications provisioning and applicaitons scheduling.

Lab Manager Demo.

Talking up SMB offering: VMware vSphere Enterprise Essential--"IT in a Box."  $166 / processor

New service--VMware Go. On paper, a web-based service for automating ESXi installation and configuration. In principle, a way to bring SMBs into the VMware community.

Building the partner ecosystem around the vCloud Initiative. New concept--vDatacenter. VMs->vApps->vDatacenters. Some day, vDatacenters will be able to be hosted by external cloud providers, but managed by the same pane of glass used to administer internal resources. Emphasis placed on the portability of vDatacenters--you can move them back and forth between internal and external cloud. Talks about vCloud Express, a way to rapidly deploy servers with an externally-hosted cloud service.

vCloud Express Demo. Seems cheap--$1ish per server day for reasonable workloads. Being a server guy was fun while it lasted.

vCloud API announced.

Focus switches to VMware View.

Steve DuPree from HP takes the stage to talk about HP's VDI reference architecture. His accent is unobjectionable.

Some dude from TELUS whose name I missed takes the stage to talk about his company and how they've deployed View and PCoIP. Attendance has begun to dwindle.

Paul's wrapping it up. Talking about the SpringSource aquisition.  Talking about a new generation of lightweight frameworks, combined with virtualization, creating radical simplification of applications. Sounds good to me. I'm not a developer, so I'm checking out.

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